Coco Chanel had a goal to create an “artificial female fragrance that smells like a Woman”. Coco brought to the market an exceptionally revolutionary new fragrance, which included more than 80 ingredients. Before launching the perfume on sale, the designer presented the first bottles of perfume as a gift to her friends. Later, everyone was talking about Chanel # 5! The number 5 in the title appeared for some reasons: Ernest Beau, who helped her to create a fragrance, offered Coco ten flavors to choose from, and the designer chose the fifth one. In addition, the meaning of the number 5 was personal for Chanel: she considered it as a lucky number.